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Media planning

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Media planning is an important marketing instrument of managing PR-campaign. Media planning gives an opportunity to optimize the choice of communicational channels and the time of programs or publications. An exactly made media plan allows controlling the course of PR campaign at any stage, and also increases an effectiveness of undertaking actions.


Media planning gives an opportunity of exact vision of interrelation of campaign duration and its dimensions. As a result, a plan of tactical events is made and the budget of a company is distributed.

 

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